Wednesday, February 1, 2012

Gear: DC's Travis Pastrana Collection

There's no more familiar name in motocross, or the action sports world for that matter, than that of Travis Pastrana. So, naturally people want to show their support for their favorite rider and thanks to DC Shoes, you can now deck yourself out head to toe with Pastrana's steeze. Released this month, the Travis Pastrana Collection features t-shirts, button up shirts, hoodies, hats, board shorts, slippers and of course, shoes.

WHAT IT IS:
Starting off as a little skate shoe company in 1993, DC now produces way more than just shoes and a number of those products can be found in the Travis Pastrana Collection. Being as Pastrana has ridden a Suzuki throughout his entire career, yellow is used as an accent color in most of the products including shirts, hats, and most noticeably the Travis Pastrana Alibi shoe. Pastrana's love for red and black flannel shirts also gave way for the Big Rig flannel shirt, which features a little 199 logo on the bottom left ... how cool is that?

WHY IT RULES:
DC is one of the most recognizable companies in action sports and Pastrana is one the most recognizable athletes in the game. Put those two together and you have some gear that will get you daps from any true fan of action sports. If you're sick of people not knowing that you're into motocross, the Travis Pastrana Collection will solve that devastating problem. Represent for the culture, yo.

WHERE TO FIND IT:
Any retailer that sells DC shoes and products should carry at least a few of the items, however it's pretty hit and miss depending on the theme of the store. In today's day and age, it's almost best to just order online directly from the source so you know you're getting the legit gear.

DC Europe unveils private skatepark

DC Shoes is taking a page out of The Berrics' book. In the urban, street skateboarding mecca of Barcelona, Spain, DC has built a private, indoor skatepark for its team riders to skate, train and film video clips in.

Like the popular skateboarding website, The Berrics, the DC Embassy will generate web content by filming team riders and visitors to the park and creating web clips from the footage. Already, new DC pro Wes Kremer has filmed footage at the spot and European legends Tom Penny and Javier Sarmiento have stopped by.

Ruben Garcia, DC's European Skate Category Manager and longtime unofficial Barcelona skate ambassador has been at the forefront of this project since its inception. "The DC Embassy is something that we have always dreamt of, a place where our skate team and friends can just have fun and do what we love to do" he tolld ESPN. "Since we saw Rob Dyrdek's 'Fantasy Factory' the first time, we knew that something needed to be done in Europe. This facility will provide pro skateboarders and upcoming names the opportunity to film parts and show them to the world through our website."

The Embassy facility is over 12,000 square feet with custom-built street obstacles designed to hone the skills of DC team riders. While many skateboard companies have training-facility-style skateparks in the U.S., this is the first major private facility of this scale in Europe. It's also the first skate-company owned facility in Europe with its own dedicated website for skate content.

DC Shoes Moto team going big in 2012

Last month's DC Ride Day at the DC Motocross Training Facility at Pala Raceway served as a reminder of just how deep the DC Shoe Co. Moto Team is these days, and a new edit out this week featuring footage from the event should have motocross fans everywhere looking forward to more in 2012.

Riders featured in the clip include X Games 17 double gold medalist Nate Adams, new distance jumping record holder Robbie Maddison, motocross legend Jeremy McGrath, rising groms Adam Cianciarulo, Tyler Bereman, and Carson Mumford, and nearly all of the DC Moto Team riders, including Josh Hill, Jeffery Herlings, Andre Villa, Jolene Van Vugt, Hunter Hewitt, Blake Wharton, Justin Hill, Jason Anderson, Chris Plouffe, Matt Moss, PJ Larsen, and Malcolm Stewart. The third annual event also featured a poker tournament to help raise money for Road 2 Recovery, a non-profit foundation that provides financial assistance and other support to AMA-licensed professional motocross and supercross racers in the event of career-ending injury.

Although it's now just over two weeks into January, 2012 has already been a big year for the DC Moto Team: Robbie Maddison launched into the New Year with his Red Bull New Year. No Limits jump over San Diego Harbor after setting a new distance world record during training. Nate Adams closed out 2011 with a "Biggest Steeze" award at the Riders Above Dirt R.A.D. Awards and is on the cover of TransWorld Motocross this month as FMXer of the Year. JDR Motorsports released Malcolm Stewart's new video "Dream Ride" on January 3. Trey Canard is off to a strong start on the 2012 AMA Supercross circuit, with a seventh place finish at Round 2 over the weekend in Phoenix, Arizona. And Travis Pastrana just dropped the first trailer for his forthcoming "Nitro Circus 3D Movie."

Not too shabby.

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