DC Shoes, Inc. started 2012 off right by delivering a tantalizing tidbit to skate fans. It came in the form of an announcement regarding new members being added to its venerable skate team and a promise of epic gnarliness to come. In honor of the announcement, here's a quick look at the history of DC Shoes and the newest members of its skate team:
street skater : Company History
DC Shoes, Inc. first burst onto the skate scene in 1994. Ken Block and Damon Way are the company's founders. For those unfamiliar with Damon Way, he is the brother of skate legend Danny Way. Block is a known snowboarder and World Rally Championship driver. The company was a natural offshoot of other skate apparel businesses the two men were involved in, namely Droors jeans, Dub outerwear and Eightball Clothing. By 2002, the company was racking in over $250 million in retail sales and attracting the attention of multiple suitors and counterfeiters. In the spring of 2004 it was acquired by surf and skate apparel manufacturer Quiksilver in a deal reputedly worth $87 million. The DC Shoes brand continues to enjoy success under the Quiksilver umbrella. In December 2011, Quiksilver, Inc. released its year end fiscal reports. It reported that its revenues for the year were a staggering $1.95 billion. The sales of DC Shoes products were undoubtedly included in that total.
Skate Team History
Original members of the DC Shoes Skate Team include pro skating icons Danny Way and Colin McKay. They were the first two pro skaters to produce signature shoes under the DC Shoes moniker. Unlike other skate companies, DC Shoes later rewarded the two men for their years of service in 2003 with equity stakes in the company. In my book, the fact that it supported its athletes in that way makes the company top notch. Since that time the DC Skate Team has grown exponentially in terms of star power. To date it features some of the hottest and legendary names in skateboarding. Among those on the team are Chris Cole, Rob Dyrdek, Steve Berra and Mikey Taylor.
Newest Skate Team Members
Nyjah Huston and Mike Mo Capaldi are the most recent athletes to join the DC Shoes Skate Team. Skate Fans may recall that Huston had a phenomenal 2011. Thanks to his incredible skating skills, he dominated much of the Street League Series. At one point during the summer, mention of his name in the skating world became as common as mentions of politicians visiting county fairs. The 21 year old Mike Mo has also captured his fair share of headlines over the years. He too participated in this year's Street League Series. He also made news in 2011 when his original sponsor me tape escaped from the DLX vault. Given all the talent within the DC Shoes stable, I am truly looking forward to seeing what the team will accomplish in 2012
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